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The Keys to the White House is a checklist of thirteen true/false statements that pertain to the circumstances surrounding a presidential election. When five or fewer of the following statements are false, the incumbent party is predicted to win the election. When six or more are false, the incumbent party is predicted to lose.
- Midterm gains: After the midterm elections, the incumbent party holds more seats in the U.S. House of Representatives than after the previous midterm elections.
- No primary contest: There is no serious contest for the incumbent party nomination.
- Incumbent seeking re-election: The incumbent party candidate is the sitting president.
- No third party: There is no significant third party or independent campaign.
- Strong short-term economy: The economy is not in recession during the election campaign.
- Strong long-term economy: Real per capita economic growth during the term equals or exceeds mean growth during the previous two terms.
- Major policy change: The incumbent administration effects major changes in national policy.
- No social unrest: There is no sustained social unrest during the term.
- No scandal: The incumbent administration is untainted by major scandal.
- No foreign/military failure: The incumbent administration suffers no major failure in foreign or military affairs.
- Major foreign/military success: The incumbent administration achieves a major success in foreign or military affairs.
- Charismatic incumbent: The incumbent party candidate is charismatic or a national hero.
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