Sunday, April 29, 2012

27 - Behavioral Economics

.Behavioral Economics - CrCo > .
(Social Psychology) Nudging Society to Better Decisions - Gresham > .
Behavioural Economics - Weighs >> .


1.Bounded rationality
2.Lack of information
3.Manipulate non-intrinsic attributes of price
4.Framing effect
5.Psychological pricing
6.Nudge theory
7.Risk(neutral & averse)

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