Blitz & Book Clubs

Book clubs and the Blitz: how WWII Britons kept calm and got reading:

"The restrictions at the beginning of the second world war affected all aspects of day-to-day life. But it was the blackout that topped most people’s list of grievances – above shortages of food and fuel, the evacuation, and lack of news and public services. Households were reprimanded and fined for showing chinks of light through windows, car lights were dimmed, and walking around, even along familiar streets, late at night became treacherous.

With the widespread limitations to free movement, the book trade was quick off the mark. Books were promoted by libraries and book clubs as the very thing to fight boredom and fill blacked-out evenings at home or in shelters with pleasure and forgetfulness. “Books may become more necessary than gas-masks,” the Book Society, Britain’s first celebrity book club, advised."

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The club was set up in 1929 and ran until the 1960s, shipping “carefully” selected books out to thousands of readers each month. It was modelled on the success of the American Book-of-the-Month club (which launched in 1926) and aimed to boost book sales at a time when buying books wasn’t common. It irritated some critics and booksellers who accused it of “dumbing down” and giving an unfair advantage to some books over others – but was hugely popular with readers.

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The Book Society guided readers through the confusion of appeasement and the run-up to the second world war with a marked increase in recommendations of political non-fiction examining contemporary geo-politics. The classic novel of appeasement was Elizabeth Bowen’s The Death of the Heart (October 1938) in which a sense of malaise and inevitability of future war haunts the characters’ desperate actions.

When Britain finally declared war against Germany in September 1939, the Book Society judges were divided [between tension-relief and dismay].

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Publishers and booksellers faced huge challenges during the second world war, including paper shortages, problems in distribution, a vanishing workforce, and bomb damage to offices and warehouses. But there were more readers – and from a wider social class – at the end of it. Demand consistently outstripped supply as consumer expenditure on books more than doubled between 1938 and 1945.
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More topical non-fiction became a priority as the devastation of the Blitz kicked in. Winged Words: Our Airmen Speak for Themselves (1941) and Into Battle: Winston Churchill’s War Speeches (1941) were especially popular.

Historical fiction was consistently in demand. Half the club’s choices in 1941 were long novels with historical settings.

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The other fail-safes in the second world war were the classics. As books already in print became scarce, the Book Society reissued new editions of Jane Austen’s Pride and Prejudice, and Tolstoy’s War and Peace and Anna Karenina."