Monday, October 16, 2017

Magazines (30s, 40s)

1977 Popular Mechanics : Helihome: The Insane 1970's Flying Camper - Calum > .

Agriculture

The first issue of The Farmers Weekly (1934) was on 22 June 1934, costing 2d. It claimed to be a newspaper of the soil and aimed to increase agricultural production in the United Kingdom. It was acquired by Edward George Warris Hulton in 1937. The magazine is published weekly on Fridays, typically 51 times per year. Farmers Weekly has published books including Farmhouse Fare (1935) and Home Made Country Wines (1955), both consisting of recipes contributed by readers of the magazine. In the 1930s, Farmers Weekly average circulation per issue was 100,000 copies. 

The Farmers Guardian (1844) newspaper was founded on 10 February 1844, priced 4½d, as the Preston Guardian, by Joseph Livesey, the "father" of the total abstinence movement in Britain to support the campaign for the repeal of the Corn Laws.

Poultry World (1909), a sister magazine to Farmers Weekly began as a weekly magazine titled "The Fanciers Gazette". The first issue appeared on 11 April 1874. It changed its name to Poultry World in 1909, and incorporated sister magazine Poultry Farmer in 1968.

Smallholder (1910): Founded in 1910 for small farmers, allotment holders and gardeners, Smallholder magazine is published monthly by Packet Newspapers in Falmouth, Cornwall.

Mechanics

Popular Mechanics (1902) (PM, PopMech) was founded in 1902 in Chicage by Henry Haven Windsor, who was the editor and—as owner of the Popular Mechanics Company—the publisher. For decades, the tagline of the monthly magazine was "Written so you can understand it." In 1958, PM was purchased by the Hearst Corporation, now Hearst Communications

Notable articles have been contributed by notable people including Guglielmo Marconi, Thomas Edison, Jules Verne, Barney Oldfield, Knute Rockne, Winston Churchill, Charles Kettering, Tom Wolfe and Buzz Aldrin, as well as some US presidents including Teddy Roosevelt and Ronald Reagan.

magazine of popular science and technology, it now features automotive, home, outdoor, electronics, science, do-it-yourself, and technology topics. Military topics, aviation and transportation of all types, space, tools and gadgets are commonly featured.

Practical Mechanics (1933) was a monthly British magazine devoted mostly to home mechanics and technology. It was first published by George Newnes, Ltd., in October 1933, and ran for 352 issues until the magazine's termination in August 1963. Practical Mechanics was edited by Frederick J. Camm until his death in 1959.

With an emphasis on things its readers could reasonably construct themselves, the magazine featured numerous articles on how to build things around one's house, such as a sink or bathtub. It also regularly featured more fanciful articles on how to build things with less obvious applications around the home, for example a Geiger counter, or an aeroplane for £25 (not including the cost of an engine).

Practical Mechanics was one of a number of DIY British publications, including Practical Householder (1955?), Practical Motorist (1934), and Practical Wireless (1932), also founded by Frederick J. Camm.

Popular Science

Popular Science (1872) (PopSci) began in 1872. An American quarterly popular science magazine, its articles now cater to the general reader on science and technology subjects. Early issues were mostly reprints of English periodicals. The journal became an outlet for scholarly writings and ideas of Charles Darwin, Thomas Henry Huxley, Louis Pasteur, Henry Ward Beecher, Charles Sanders Peirce, William James, Thomas Edison, John Dewey and James McKeen Cattell. William Jay Youmans, Edward's brother, helped found Popular Science Monthly in 1872 and was an editor as well.

By 1915 the readership was declining and publishing a science journal was a financial challenge. In a September 1915 editorial, Cattell related these difficulties to his readers and announced that the Popular Science Monthly name had been "transferred" to a group that wanted the name for a general audience magazine, a publication which fit the name better. The existing journal would continue the academic tradition as Scientific Monthly. Existing subscribers would remain subscribed under the new name. Scientific Monthly was published until 1958 when it was absorbed into Science.

The Modern Publishing Company acquired the Popular Science Monthly name. This company had purchased Electrician and Mechanic magazine in 1914 and over the next two years merged several magazines together into a science magazine for a general audience. The magazine had a series of name changes: Modern Electrics and Mechanics, Popular Electricity and Modern Mechanics, Modern Mechanics and finally World's Advance, before the publishers purchased the name Popular Science Monthly. The October 1915 issue was titled Popular Science Monthly and World's Advance. The volume number (Vol. 87, No. 4) was that of Popular Science but the content was that of World's Advance. The new editor was Waldemar Kaempffert, a former editor of Scientific American.

The change in Popular Science Monthly was dramatic. The old version was a scholarly journal that had eight to ten articles in a 100-page issue. There would be ten to twenty photographs or illustrations. The new version had hundreds of short, easy to read articles with hundreds of illustrations. Editor Kaempffert was writing for "the home craftsman and hobbyist who wanted to know something about the world of science." The circulation doubled in the first year.

From the mid-1930s to the 1960s, the magazine featured fictional stories of Gus Wilson's Model Garage, centered on car problems.

An annual review of changes to the new model year cars ran in 1940 and '41, but [thanks to WW2] did not return after the war until 1954

From 1935 to 1949, the magazine sponsored a series of short films, produced by Jerry Fairbanks and released by Paramount Pictures

Scientific American (1845) (SciAm, SA) was founded by inventor and publisher Rufus M. Porter in 1845 as a four-page weekly newspaper, turning monthly in 1921. Throughout its early years, much emphasis was placed on reports of what was going on at the U.S. Patent Office. It also reported on a broad range of inventions including perpetual motion machines, an 1860 device for buoying vessels by Abraham Lincoln, and the universal joint which now can be found in nearly every automobile manufactured. As a popular science magazine, many famous scientists, including Albert Einstein, have contributed articles to it. 

Until 1948, it remained owned by Munn & Company. Under Munn's grandson, Orson Desaix Munn III, it had evolved into something of a "workbench" publication, similar to the twentieth-century incarnation of Popular Science. In the years after WW2, the magazine fell into decline. In 1948, three partners who were planning on starting a new popular science magazine, to be called The Sciences, purchased the assets of the old Scientific American instead and put its name on the designs they had created for their new magazine.

USA Electrical Experimenter May, 1913 - August 1931 ⇨ Science and Invention magazine - August '20 to August '31 .

Science and Invention was originally called The Electrical Experimenter and published by the Experimenter Publishing Company from May 1913 to August 1929; the title changed from The Electrical Experimenter to Science and Invention in August 1920. It was published and edited by Hugo Gernsback, an electrical engineer who started publishing and editing his first magazine, Modern Electrics, only five years earlier. Modern Electrics was an overnight success. Gernsback, who had moved to New York City from Luxembourg in 1904, first became successful after starting his own business, the Electro Importing Company, which imported and sold high quality electrical components from Germany. The Experimenter Publishing Company, a subsidiary of the Electro Importing Company, and its subsequent publications under the direction of Gernsback were the result of the experience he gained while publishing a catalog listing the Electro Importing Company’s products. Gernsback also felt that there was a “general ignorance of technology amongst the American public” and set out to correct this imbalance by publishing a periodical that would disseminate technical and scientific information to the public.

The magazine’s final issue was the August 1931 issue after which it was sold to Popular Mechanics (1902) and absorbed into that magazine.

Trade

The Public Ledger (1760) is one of the world's longest continuously running magazines. Today it provides agricultural commodity news, analyses and prices. When established in 1760, however, it not only contained prices of commodities in London, but a wide variety of political, commercial and society news and commentary. It was established by John Newbery, who was better known for his pioneering children's literature. The Public Ledger was London's fourth daily newspaper in a golden age from 1730 to 1772 for 'Advertisers' – two-page advertising-driven newspapers set up after political parties withdrew subsidies to London newspapers.

Chronology:

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